| Mode(s) of Study | Code | CATS Credits | ECTSCredits | Framework | HECoSCode |
|---|---|---|---|---|---|
| Flexible online | DE71O | 30 | 15 | FHEQ - L7 |
Prerequisites and Co-requisites
Learning Outcomes
| Code | AttributesDeveloped | Outcomes |
|---|---|---|
| LO1 | Knowledge and Understanding | Demonstrate a comprehensive understanding of digital business models, business case development, and financial analysis principles to assess business viability. |
| LO2 | Knowledge and Understanding | Explain strategic frameworks like Business Model Canvas and Lean Canvas for developing digital business ideas. |
| LO3 | Intellectual Skills | Critically assess product-market fit using data-driven decision-making techniques such as A/B testing and cohort analysis. |
| LO4 | Intellectual Skills | Formulate innovative digital product management strategies from inception to market dominance using advanced methodologies. |
| LO5 | Technical/Practical Skills | Utilise digital marketing tools such as SEO, social media platforms, and web analytics to optimise customer acquisition strategies. |
| LO6 | Technical/Practical Skills | Design and construct compelling business cases incorporating stakeholder interests and advanced forecasting techniques. |
| LO7 | Professional/Transferable Skills | Effectively pitch business cases to diverse stakeholders and investors, applying advanced communication skills. |
Student Workload
The methods of teaching and learning for this module are based on LSI's Professional 30 teaching system, consisting of the following activities.
| Activity | TotalHours |
|---|---|
| Introductory lecture | 1.50 |
| Concept learning (knowledge graph) | 36.00 |
| AI formative assessment | 18.00 |
| Case Study Review | 18.00 |
| Workshop/Lab Sessions | 13.50 |
| Individual or group assignments | 27.00 |
| Independent reading, exploration and practice | 146.00 |
| Summative assessment | 40.00 |
| Total: | 300.00 |
Teaching and Learning Methods
| Activity | Description |
|---|---|
| Introductory lecture | This first weekly session features a specially recorded video by the module leader for online learners, providing a comprehensive introduction to the module. The video outlines the significance of the subject and its interrelation with other modules. No preparation is required from students prior to this session. The module leader will also provide a structured breakdown of the content to be covered in the subsequent 10 sessions. Students will access a dedicated learning portal, which will include essential reference materials and suggestions for supplementary reading. The format and criteria for the summative assessment will be clearly outlined to ensure understanding of expectations. The video will also explain how the interactive learning platform utilises generative AI tools to enhance the learning experience, offering tailored resources and adaptive quizzes. A discussion board will promote peer interaction, allowing students to share insights and ask questions, while weekly reflection prompts will encourage critical thinking and deeper engagement with the material. A dedicated section for submitting queries will ensure timely responses from the module leader. This structured approach promotes a high-quality academic experience, supporting student engagement and learning in an online environment. |
| Concept learning (knowledge graph) | Our institution's approach to teaching is primarily based on flipped learning. Ahead of each weekly session (Workshop/Lab), students will be required to study the essential concepts that are used in the coming session so they are familiar with the theories and ideas related to that session. The study material will be in the form of written content, illustrations, pre-recorded lectures and tutorials, and other forms of content provided through the AGS. This content is self-navigated by the students, accommodating different learning styles and schedules, allowing students to watch or listen to them at their own pace and review them as needed. |
| AI formative assessment | Once each concept of the theory is studied, students will be prompted to engage in formative assessment with instant AI feedback. They include multiple-choice questions, socratic questions and answers, written questions, role-play and other AI-assisted practice scenarios. The purpose of this automated formative assessment is to provide students with immediate feedback on their understanding of module material and highlight any areas that need support or further study. They are also used to track student progress, boost motivation and promote accountability. |
| Case Study Review | In this learning activity, students explore recent real-world case studies relevant to their course topic. The case studies will have been selected and curated by the module leader to represent up-to-date examples. They guide students through key details, contextual factors, and outcomes. This approach enhances students' understanding of current industry trends, challenges, and solutions, preparing them for real-world scenarios they may encounter in their future careers. The learning experienced will be augmented by AI (virtual private tutor) allowing the students to critically engage with the content and discuss the case studies. |
| Workshop/Lab Sessions | For those studying in the self-paced online mode, live classes will be replaced by a set of flexible, self-directed activities designed to be completed independently. These include AI-led simulations, interactive videos, reflective prompts, and real-world case studies, all aimed at deepening understanding and fostering critical, independent thinking. AI avatars will simulate a classroom environment, allowing students to interact with virtual instructors for guidance or discussion, creating a more immersive experience. This structure promotes a high-quality, autonomous learning experience, equipping students with skills essential for both academic and professional success. Additionally, a dedicated feature for submitting questions to the module leader will provide timely responses and support. |
| Individual or group assignments | Assignments will vary in format, including analytical essays, voice presentations, and individual projects. Instead of real-time group work, students will engage with AI avatars designed to simulate peer interactions. These avatars can provide guidance, pose questions, and simulate discussions, enhancing collaboration in a virtual setting. This approach will encourage students to work together effectively while utilising AI to generate insights and perspectives on their assignments. Students will upload their completed assignments to the learning platform before the next weekly session. Timely feedback will be provided on each submitted task, helping students refine their understanding and enhance their skills. AI-driven feedback mechanisms will offer personalised insights, guiding students in areas for improvement. |
| Independent reading, exploration and practice | This activity challenges students to engage with the reference material and independently explore and analyse academic literature related to the course topic. Students are expected to select relevant sources, practice critical reading skills, and where applicable technical skills, and synthesise information from multiple references. This is an opportunity to enhance research abilities, critical thinking, and self-directed learning skills while broadening and deepening subject knowledge. |
| Summative assessment | Summative assessments are used to evaluate student learning at the end of a module. These assessments can take many forms, including exams, papers, or presentations. Instructors can use summative assessments to measure whether students have achieved the learning outcomes for the module and provide them with a sense of their overall progress. Summative assessments can also be used to evaluate the effectiveness of the teaching methods used in the module. |
Assessment Patterns
| Weighting | Format | Outcomes assessed |
|---|---|---|
| 50 |
Simulation and Role Playing Coursework
This coursework requires students to take on a defined professional role within a realistic scenario related to the module. Students must interpret the situation, apply relevant knowledge, exercise judgement and determine an appropriate response. The scenario may involve competing stakeholder interests and commercial, technical, organisational, legal, ethical or professional considerations. Students may also need to respond to new information or changing circumstances. The assessment focuses on application of knowledge, professional judgement, decision-making, adaptability and communication. In the virtual learning environment (VLE), students will complete formative activities that mirror simulation-based tasks involving organisations, projects, professional roles and workplace challenges. These activities will provide opportunities to practise decision-making and receive actionable feedback from AI, staff and peers. |
I LO3 I LO4 K LO1 K LO2 P LO7 T LO6 T LO5 |
| 50 |
Invigilated Exam
This is a time-limited examination undertaken during the summative assessment period under the School’s remote invigilation conditions to support quality and academic integrity. The examination enables students to demonstrate achievement of the module learning outcomes, particularly in relation to knowledge and understanding, and where relevant professional and transferable skills. Questions may include problems, issues or dilemmas reflecting situations students could encounter in professional practice. Students are expected to synthesise and apply their learning to analyse the issues and reach sound, reasoned judgements. To support preparation, formative assessment activities, including quizzes, dialogues and an AI-augmented assignment, are built into the module. Students receive actionable feedback from AI, staff and peers to help improve future work and develop their ability to give constructive feedback to others. |
I LO3 I LO4 K LO1 K LO2 P LO7 |
References/Indicative Reading List
| Importance | ISBN | Description |
|---|---|---|
| Core Textbook | 9783110764260 | Lamine, W., Jack, S., Fayolle, A. and Audretsch, D. B. (eds.) (2024) De Gruyter Handbook of Digital Entrepreneurship. Berlin: De Gruyter. https://www.perlego.com/book/4399489/de-gruyter-handbook-of-digital-entrepreneurship |
| Core Textbook | 9781787544451 | Kuratko, D. F. and Hoskinson, S. (eds.) (2018) The Challenges of Corporate Entrepreneurship in the Disruptive Age. Bingley: Emerald. |
| Supplementary Reading | 9781633692060 | Libert, B., Beck, M. and Wind, J. (2016) The Network Imperative: How to Survive and Grow in the Age of Digital Business Models. Boston, MA: Harvard Business Review Press. https://www.perlego.com/book/837174/the-network-imperative-how-to-survive-and-grow-in-the-age-of-digital-business-models |
| Supplementary Reading | 9783110764260 | Lamine, W., Jack, S., Fayolle, A. and Audretsch, D.B. (eds.) (2024) De Gruyter Handbook of Digital Entrepreneurship. Berlin: De Gruyter. |
| Supplementary Reading | 9781625274496 | Kim, W. C. and Mauborgne, R. (2014) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA: Harvard Business Review Press. |
| Supplementary Reading | 9781118968055 | Osterwalder, A., Pigneur, Y., Bernarda, G. and Smith, A. (2014) Value Proposition Design: How to Create Products and Services Customers Want. Hoboken, NJ: Wiley. |
| Supplementary Reading | 9781119689683 | Amit, R. and Zott, C. (2020) Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders. Hoboken, NJ: Wiley. |
| Supplementary Reading | 9781617298158 | Sweet, D. (2023) Experimentation for Engineers: From A/B Testing to Bayesian Optimization. Shelter Island, NY: Manning. |
| Supplementary Reading | 9781633691780 | Christensen, C. M. (1997) The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Boston, MA: Harvard Business Review Press. |
| Supplementary Reading | 9781394222513 | Aulet, B. (2024) Disciplined Entrepreneurship: 24 Steps to a Successful Startup, expanded and updated edn. Hoboken, NJ: Wiley. |
| Supplementary Reading | 9781119387503 | Cagan, M. (2017) Inspired: How to Create Tech Products Customers Love, 2nd edn. Hoboken, NJ: Wiley. |
| Supplementary Reading | 9781838673437 | Syam, N. and Kaul, R. (2021) Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists. Bingley: Emerald. |
| Supplementary Reading | 9781789856460 | Orlando, B. (ed.) (2020) Strategy and Behaviors in the Digital Economy. London: IntechOpen. |
| Supplementary Reading | 9781800431737 | Bresciani, S., Ferraris, A., Romano, M. and Santoro, G. (2021) Digital Transformation Management for Agile Organizations: A Compass to Sail the Digital World. Bingley: Emerald Publishing. |
| Supplementary Reading | 9780470876411 | Osterwalder, A. and Pigneur, Y. (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. |
| Supplementary Reading | 9781637424452 | Scanlon, K. (2023) The Hybrid Entrepreneur: A Novel Career in Science and Business. New York, NY: Business Expert Press. |
| Supplementary Reading | 9783031653148 | Rajagopal, Goncalves, M. and Zlatev, V. (2024) Entrepreneurship, Innovation, and Technology: A Holistic Analysis of Growth Factors. Cham: Palgrave Macmillan. |
| Supplementary Reading | 9781119594826 | Feld, B. and Mendelson, J. (2019) Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist, 4th edn. Hoboken, NJ: Wiley. |
| Supplementary Reading | 9781394287451 | Woeppel, M. (2025) Building Resilient Manufacturing Operations: Applying the Theory of Constraints from Goldratt's The Goal in the Digital Age. Hoboken, NJ: Wiley. |
| Supplementary Reading | 9781950508570 | Anderson, D., McCann, M. and O'Reilly, M. (2022) The Value Flywheel Effect: Power the Future and Accelerate Your Organization to the Modern Cloud. Portland, OR: IT Revolution Press. |
| Supplementary Reading | 9781119713302 | Tidd, J. and Bessant, J. R. (2024) Managing Innovation: Integrating Technological, Market and Organizational Change, 8th edn. Hoboken, NJ: Wiley. |
| Supplementary Reading | 9780743260886 | Porter, M. E. (1980) Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York, NY: Free Press. |
Related Programmes
| Programme | Term | Type | |
|---|---|---|---|
| 1 | MSc Digital Project Management | 2 | Optional |
| 2 | MSc AI for Business Transformation | 2 | Optional |
| 3 | MSc Digital Innovation and Entrepreneurship | 1 | Core |
Module Review and Approval
| Version | Date | ReviewedBy | NextReview |
|---|---|---|---|
| 1.0 | dd MMMM yyyy | Paul Forrest | September 2027 |