Lazar Dzamic
Governor
About
Lazar Dzamic is a strategist, author, and educator who has spent his career translating complexity into stories that move people to action. He is known for bridging the worlds of brand, technology, and behaviour, helping organisations connect data and insight to human meaning. Across agency, consulting, and in-house leadership roles, Laz has shaped brand and communication strategy for major consumer names and place brands, and has led work where creativity and commercial outcomes have to meet. He is also a former Google leader in brand strategy, recognised for turning data (“light”) into compelling narratives that drive decisions. Laz brings a strong executive-education track record, teaching and training leaders across E/MBA and MBA settings (including Business School Lausanne, University of Ljubljana, Rome Business School, PwC Academy Mini MBA, Goldsmiths and visiting lecturing at King’s College London). As a Governor at the London School of Innovation, he provides general governance oversight and specific strategic guidance on communication, positioning, and institutional storytelling, supporting strong decision-making, accountability, and long-term institutional resilience.