100% Online Study
MSc Digital Innovation and Entrepreneurship
Build the AI-powered ventures that will define the next decade.
AI is opening a new wave of entrepreneurial opportunity, not just for digital products and platforms, but for traditional service businesses that can be transformed through automation, intelligent workflows, data-driven decisions, and better digital experiences.
This programme is for people who want to spot those opportunities and lead them from idea to execution. You will learn how to develop compelling AI-enabled business models, design user-centred products and services, validate market demand, pitch commercially persuasive ideas, and deliver innovation inside real organisations.
Whether you want to launch a startup, transform an existing business, build an AI-powered service, or lead innovation from within, this MSc gives you the strategic, commercial, product, and leadership skills to turn vague possibility into executable opportunity. The world has enough AI demos. It needs people who can turn them into businesses.
Programme overview
AI is changing what can be built, who can build it, and how quickly new ventures can challenge established markets. The biggest opportunities aren't limited to software startups. They also sit inside professional services, healthcare, finance, retail, logistics, and countless other sectors where AI, alongside modern digital interfaces, can transform how value is created and scaled.
In this master's programme you will learn how to identify problems worth solving, design AI-enabled products around real user needs, shape value propositions, and build the commercial case for innovation. You will then move beyond ideas and planning to execution, by applying product management, user-centred design, agile delivery, and leadership practices.
By combining digital entrepreneurship, AI strategy, user-centred design, delivery management, and innovation leadership, the programme prepares you to create, evaluate, pitch, and lead technology-enabled ventures with commercial discipline.
You will graduate with the ability to recognise where AI creates genuine advantage, and how to turn digital innovation into products, services, and business models that people will actually use and pay for.
Flexible Online Study
Programme modules
This programme includes core and optional modules. To earn a master’s degree, you must complete 180 credits. Modules are worth 15 or 30 credits. Full-time students complete 60 credits per semester and finish in one year. Part-time students complete 30 credits per semester and finish in two years.
See the programme specification for full details.
Gain the essential skills to launch, manage, scale, and exit successful online businesses in the global market. This module equips you with advanced methodologies and strategic frameworks to innovate and thrive. Explore various online business models, master product management strategies, and leverage data-driven decision-making to stay ahead in the online landscape. Engage with advanced marketing techniques, operational tools, and emerging technologies to build a comprehensive understanding of creating and growing online businesses.
Topic covered include Digital Business Models, Product Market Fit, Entrepreneurial Finance Strategies, Value Proposition, Pitching and Presentation, Digital Marketing Strategies, Product Management, Operational Excellence, Financial Acumen and Growth Hacking.
Full module specification
To design systems that resonate with people, you must deeply understand user behaviours, challenges, and workflows while mastering techniques that enhance usability and satisfaction. Learn to blend human-centred methodologies with cutting-edge tools to create digital solutions that are intuitive, efficient, and impactful.
Topic covered include Human-Centred Design, Understanding Users, UX Design Techniques, Usability Evaluation, Information Architecture, Design Thinking, Advanced Design Principles, Error Prevention & Recovery and Agile Collaboration.
Full module specification
Discover how artificial intelligence is transforming business, and how to apply it with strategic clarity. This module reveals where AI creates real advantage, where it falls short, and how to navigate its implementation challenges. Gain the insight to move beyond the hype and lead confidently in an AI-driven world.
Topic covered include Business AI Fundamentals, AI Limitations and Boundaries, AI in Strategic Decision-Making, AI Deployment Challenges, AI and Human Collaboration, Organisational Transformation, Risk Management in AI, Ethical AI and Social Responsibility and Future AI Trends.
Full module specification
Enhance your digital project management skills with this module. Dive into agile methodologies, and learn how to align digital solutions with business objectives and navigate the complexities of change management. Get ready to transform your understanding of digital delivery.
Topic covered include Digital Product Lifecycle, Agile and Scrum, Lean Methodologies, Alignment with Business Goals, Stakeholder Management, Change Management, Resource and Budget Control, Risk Management and Governance and Compliance.
Full module specification
Master leadership that drives change in the digital era. This module equips you to lead with agility, manage cutting-edge teams, and foster a forward-thinking, creative environment. Align strategic innovation with organisational goals and take charge of high-stakes innovation.
Topic covered include Principles of Innovation, Leadership Styles, Fostering Creativity, Managing Innovation Teams, Navigating Change, Risk Management, Scaling Innovation, Collaboration Models and Digital Transformation.
Full module specification
Requirements are the foundation of any successful project. This module sharpens your ability to define, analyse, and refine them with clarity. It will help elevate your understanding of the discipline through practical techniques and critical insights.
Topic covered include Eliciting Requirements, Analysing Requirements, Modelling System Behaviours, Specifying Requirements, Prioritising Requirements, Maintaining Traceability, Managing Scope Creep, Validating and Testing and Agile Framework Integration.
Full module specification
Unlock the secrets of the digital economy and gain the strategic insights needed to steer your career towards success. This module offers a comprehensive, no-nonsense guide to understanding how digital business truly operates, equipping you with the wisdom and practical know-how to make informed, impactful career decisions.
Topic covered include Digital Economy, Tech Ecosystems & Platforms, Strategic Tech Implementation, Navigating Commercial Politics, Organisational Dynamics & Culture, Industry-Specific Tech Adoption, Career Pathways & Progression, Professional Self-Assessment and Designing Your Career Strategy.
Full module specification
Undertake the pivotal project that crystallises your journey at the London School of Innovation. This module offers a unique opportunity to independently design and execute a project that signifies your mastery and potential influence. Engage in tailored guidance through one-to-one supervision and structured seminars, ensuring each step you take meets rigorous academic and professional standards. Embark on a path where your knowledge transforms into tangible outcomes, and explore the depths of your capability and originality.
Topic covered include .
Full module specificationEntry requirements
The information below reflects the current course structure and module details. Updates may be made annually, and revised details will be published in the Programme Specifications ahead of each academic year. The regulations governing this course are available on our website.
Qualifications or experiences
Alternatively, applicants without a degree can qualify if they have at least 4 years' commercial experience in a technical, managerial or analytical position involving intellectually challenging day-to-day tasks.
English language
If you are from a majority English-speaking country or have studied at an English-speaking university, no proof is needed.
Otherwise, you should provide a valid certificate, such as Duolingo, EnglishScore, IELTS, TOEFL, or equivalent, with an overall IELTS Academic equivalent of 6.5 and no component below 5.5.
If you don't have one, you can get your English certificate from home today using the EnglishScore app.
Practical impact
Real-world application
Innovation matters only when it survives contact with customers, budgets, deadlines, and investor meetings.
Throughout this course, you will apply what you learn to real venture and transformation scenarios: shaping AI-powered service ideas, testing value propositions, designing user-centred digital experiences, building business cases, and planning delivery.
The focus is not pretty slides about "disruption", but ideas with a clear user, a credible market, a workable model, and a reason to exist.
By the end, you will have practical evidence of your ability to turn digital and AI opportunities into structured proposals, prototypes, delivery plans, and business arguments usable in a startup, consultancy, product team, or existing organisation.
Personal growth
This programme is designed to change how you think, not just what you know.
You will get better at spotting opportunities, asking sharper questions, challenging weak assumptions, and deciding when the answer isn't obvious. You will practise explaining ideas clearly, defending commercial choices, and working through the uncertainty that comes with innovation.
As your confidence grows, you will develop a practical entrepreneurial mindset: curious, sceptical, commercially aware, and comfortable with incomplete information. By the end, you will be better prepared to lead AI and digital innovation with judgement, clarity, and realism.
Career prospects
Graduates of this programme are equipped to create the future of business, leading with confidence and clarity in the digital economy.
The programme’s primary focus is preparing you to launch, fund, and scale your own AI-powered venture successfully, whether that means building a fully digital startup from scratch or transforming a traditional service model with advanced technology.
Additionally, your entrepreneurial agility will make you highly sought after as an "intrapreneur" within established organisations. Legacy industries urgently need leaders who think like founders to spearhead digital transformation and launch new internal corporate ventures.
Tech Startup Founder and Chief ExecutiveStartup Founders spot unmet needs and build high-growth digital ventures to address them. They craft the vision, assemble talent, secure funding, and... Learn more |
Digital Transformation Programme DirectorDigital Transformation Programme Directors orchestrate large-scale change initiatives that revamp processes, technology stacks, and organisational... Learn more |
Head of Digital DeliveryHeads of Digital Delivery ensure that complex digital products and services are executed efficiently and to quality. They establish delivery... Learn more |
Innovation ManagerInnovation Managers drive structured experimentation inside established organisations. They scan trends, validate ideas, and shepherd promising... Learn more |
AI Strategy ConsultantAI Strategy Consultants bridge cutting-edge machine intelligence with organisational goals. They evaluate opportunities, craft responsible adoption... Learn more |
Digital Product ManagerDigital Product Managers steer the creation and lifecycle of online products and services, aligning user needs with business goals. They translate... Learn more |
UX and Interaction Design LeadUX and Interaction Design Leads champion user-centred digital experiences, ensuring products are intuitive, accessible, and aligned with brand... Learn more |
Requirements Engineering LeadRequirements Engineering Leads capture, analyse, and manage complex system needs, ensuring solutions meet user expectations, technical constraints,... Learn more |
Tuition fees & funding
Ready to invest in your future? The following outlines the financial commitment and demonstrates the potential return on investment in your professional growth.
Return on investment
This tool is designed to help evaluate your potential ROI. Your post-graduation income opportunities will depend on company type, size, sector, location, market conditions, your skills and ability to impress, and many other factors. Do your own research.
Upon graduation, you'd get a job with a £45K salary, keeping around and repaying about £5K towards your loan. By year three, you're earning £50K , repaying another £5K and keeping about £45K , and so on.
From the end of the repayment period, your annual salaries will be fully yours to enjoy. That exciting future is why you invest today.
Of course, you should also account for taxes depending on your country, and whether load repayments are made pre or post tax.
Average income (UK)
| Tech Startup Founder and Chief Executive | £0K–150K |
| Digital Transformation Programme Director | £65K–130K |
| Head of Digital Delivery | £60K–110K |
| Innovation Manager | £50K–100K |
| AI Strategy Consultant | £55K–110K |
| Digital Product Manager | £40K–90K |
| UX and Interaction Design Lead | £45K–85K |
| Requirements Engineering Lead | £45K–90K |
Accreditation
The London School of Innovation (LSI) is registered with the OfS, the regulator for higher education in England, and holds Degree Awarding Powers for taught degrees up to master's level. As such, our UK students may access government backed Masters Loan for up to £12,858 subject to eligibility . Official UK degrees are widely accepted internationally, while specific decisions for employment, further study, immigration or professional licensing are made by the relevant country, institution, employer or professional body.
Why study at LSI?
Traditional higher education hasn't kept pace with how fast the world is changing. LSI is different: built around technology, innovation and entrepreneurship, and designed to help you thrive in a future shaped by AI.
Specialist in
tech & innovation
As a UK higher education institution dedicated to digital tech, innovation and entrepreneurship, LSI optimises your path to mastery and confidence.
We don't try to be everything to everyone. Our curriculum, our teaching, our faculty and our culture are all built around a single aim: helping you become a capable, well-rounded leader in an AI-augmented world.
Regular
one-to-one support
Instead of one-way lectures, LSI gives students regular one-to-one academic contact, because the hardest parts of learning often need conversation, challenge, reassurance, and judgement.
Studying at postgraduate level is intellectual, but it is also personal. Motivation, confidence, uncertainty, and ambition all matter.
A network of
ambitious peers
You'll study alongside ambitious, curious people. Those relationships rarely end at graduation.
Your peers and the wider LSI alumni network become collaborators, sounding boards, and the contacts who open doors long after you've finished.
AI-enhanced
learning
LSI’s award-winning AI platform acts as a 24/7 learning companion, helping you work through material, test your understanding, receive formative feedback, and identify gaps earlier.
The system provides multimedia explanations, interactive tasks, formative checks, and feedback on your work, while academic staff remain responsible for judgement, standards, and support.
Your learning journey enhanced with AI
LSI's award-winning proprietary technology uses AI to personalise study, give faster formative feedback, and support practice, while human academics focus on discussion, judgement, mentoring, and academic standards.
Virtual
private tutor
This isn’t a chatbot. It’s a tutor that guides you through hands-on learning, at your pace. Read, watch or listen anytime, on your phone during a commute or workout, or on your laptop at 2am before a deadline.
Through text, audio, visual feedback, formative questions, and assignment critique, the tutor helps you keep moving between scheduled sessions with academic staff.
Master
the theory with AI
Every lesson adjusts to your pace and what you already know, so you're never stuck on the obvious or lost in the difficult.
Most subjects don't run in a straight line. Our Interactive Knowledge Graph maps how concepts connect and build on each other, then tracks what you've mastered and what still needs work, so nothing important slips through the cracks.
Instant feedback
for assignments
Get useful feedback the moment you submit, instead of waiting days to find out where you went wrong, then act on it while the work is still fresh in your mind.
This doesn't replace your tutors or academic judgement. Detailed feedback from faculty can be requested right after AI feedback. What it adds is momentum: you keep moving forward instead of stalling between submission and review.
Role-play
with AI
Rehearse the high-stakes moments before they're real. In AI-driven role-play, you make decisions in lifelike professional scenarios and see how they play out, so you build confidence where it's safe to get things wrong.
Judgement comes from practice, not theory alone. You might lead a tense project review, work through an ethical AI dilemma, negotiate a technical trade-off, or troubleshoot a system failure against the clock, each scenario repeatable and tied to what you're learning.
FAQs
We recommend that all prospective students apply as soon as possible to secure their place in their desired programme. Each programme's prospectus and promotional materials outline specific start dates that align with our effective registration periods. By applying early, you ensure that you have ample time to meet any conditions of your offer and obtain your Confirmation of Acceptance for Studies (CAS) if required.
Once we receive your completed application, including references and supporting documents, we aim to complete the decision-making process within 8-weeks. However, this timeframe may vary during peak periods or if an interview is part of the selection process.
If you have applied for a specific funded opportunity, please note that decisions may take longer than usual. We encourage you to reach out to our Student Success Team if you have not received an update after 8-weeks or if you have any other questions regarding your application. Your journey to joining our School is important to us, and we appreciate your patience as we review your application.
While we understand that circumstances can sometimes prevent timely submissions, extensions for application deadlines are not guaranteed. Requests for extensions will be considered on a case-by-case basis, depending on the specific situation and the reasons provided.
To initiate this process, please contact our Student Success Team as soon as possible with a detailed explanation of your circumstances. We encourage prospective students to stay informed about application deadlines and to submit their applications promptly to ensure the best chance of a successful enrolment.
You can still submit your application even if you have not yet received all of your documents, such as your final transcript or Certificate of English Proficiency. In such cases, you will receive a conditional offer outlining the specific qualifications and grades you need to achieve in order to meet our entry requirements.
Once you have obtained the necessary evidence, you can easily upload it through the Admission Portal. Upon satisfying all the conditions stated in your conditional offer, you will then receive an unconditional offer, allowing you to proceed with your studies at our School.